Bally Total Fitness Keeps America Going Strong with ``Resolution Rescu

Bally Total Fitness Keeps America Going Strong with ``Resolution Rescue'' During Critical Six-Week Start up Period

    Business Editors/Fitness Writers

    CHICAGO--(BUSINESS WIRE)--Feb. 14, 2005--Bally Total Fitness (NYSE: BFT)

--	Bally Study Finds That 51 Percent of Resolution Makers Quit by End of February
--	Members and Guests Are Encouraged to Renew Exercise and Nutrition Resolutions with Free Fitness Evaluations

    Bally Total Fitness (NYSE: BFT) announced today that it will host a "Resolution Rescue" event at its more than 400 facilities nationwide on February 17th to help Americans stick to their New Year's Resolutions to get in shape. The event stems from a Bally Total Fitness survey of 500 adults which found that an astonishing 51 percent of those who pledge to make fitness a priority in the New Year break their resolution by the end of February. According to Bally Total Fitness personal trainer Nikki Kimbrough, resolution makers who stick with their resolutions past the first two months of the New Year are usually successful at forming a consistent exercise regimen for the remainder of the year.
    "The first six weeks of an exercise program are critical - it is the point where a habit is formed. I can't express just how important it is for those who are new to fitness to stick to it and keep those resolutions. At the six week point, resolution makers are on the bridge between going to the gym because they 'have-to' and going to the gym because they 'want-to'," said Kimbrough. "Once fitness is a habit, fitting the gym into your life becomes as natural and necessary as brushing your teeth or taking a shower."
    During "Resolution Rescue," Bally personal trainers will provide members and guests with free fitness evaluations, which include body-fat testing, weight and body measurements and fitness-level testing. The event is designed to encourage members to renew their resolutions to get fit and healthy in the New Year, while providing guests with a better understanding of both their fitness levels and the steps needed to reach their fitness goals.

    Additional "Resolution Rescue" event promotions will include:

    -- 20% off Bally nutritional products at Bally Retail Stores

    -- 15% discounts on select renewable memberships to prospective
    members

    -- Three months of free renewal dues to any member that sponsors
    a new member on that day

    About Bally Total Fitness

    Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers, with approximately four million members and nearly 440 facilities located in 29 states, Mexico, Canada, China, Korea and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit http://www.ballyfitness.com.

--30--SS/ny*

CONTACT: BALLY TOTAL FITNESS Sara Matheu, 773-864-6822 www.Ballyfitness.com or MWW GROUP Public Relations Jessica Lascar, 201-460-2846 jlascar@mww.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: SPORTS MEDICAL PRODUCT SOURCE: Bally Total Fitness

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